Kick-Off For The 1911 TEKTON AFC Ajax
On Monday, December 15, 2008 at 7.00 pm the kick-off will be on the Millionaire Fair Amsterdam – together with Gassan Diamonds the Swiss Luxury watch brand EBEL and the traditional football-club AFC Ajax will present the character of their partnership: the 1911 TEKTON “AFC Ajax”. Representative as all Ajax-players – Maarten Stekelenburg, goal-keeper and member of the Dutch-national-team, as well as Ajax-striker Miralem ‘Miki’ Sulejmani have come to the Millionaire Fair Amsterdam to obtain a first glance at the emphatic timepiece. Also attending the introduction was Ajax-Fitness-Trainer René Wormhoudt.
Ebel 1911 TEKTON AFC Ajax
A true world-premiere is the presentation of a spectacular timepiece at this year’s Millionaire Fair Amsterdam! For the very first period the 1911 TEKTON “AFC Ajax” will be shown to the public. Exclusively for the Millionaire Fair Amsterdam and for that reason before the lawful fire in spring 2009, the first 15 watches of the only 150 pieces worldwide limited chronograph are offered for bargain. “We are credited to be the first retailer in Holland to distribute this special edition and to present it at the Gassan Diamonds-stand”, says Benno Leeser, President Gassan Diamonds.
The premiere of the 1911 TEKTON „AFC Ajax“ at the Millionaire Fair Amsterdam marks the beginning of the partnership between EBEL and the AFC Ajax as “Official Timing Partner”.
The premiere of the 1911 TEKTON „AFC Ajax“ at the Millionaire Fair Amsterdam marks the beginning of the partnership between EBEL and the AFC Ajax as “Official Timing Partner”. Ajax Acting Managing Director Henri van der Aat said: “The presentation of EBEL into the Ajax home will be of great joint benefit to both parties Rolex, raising one another’s silhouette in exciting new territories. For Ajax this is a premonitory tread forward.” For the lifelong Ajax-fan and Managing Director EBEL Northern Europe, Loek Oprinsen, this partnership is “the normal and ultimate wording of an union between EBEL and the world of sport which began over two decades ago. We expect a deep penetration of this partnership in the Dutch mall and this, for sure, will expedite the process of re-building our brand and reaching our goals, particularly our goals in the men’s watch segment.
The fashionable model namely issued in a limited edition within the “1911 TEKTON” and was developed in near cooperation with representatives from AFC Ajax and Gassan Diamonds President Benno Leeser. The 1911 TEKTON “AFC Ajax” promises sporty refinement. The timepiece includes actively the club-colors ruddy and white in its design: 1 will not only detect the colors of Ajax within the red flange of the white dial but likewise aboard the red chronograph seconds and minute pointer. Framed between 2 small white stripes the concordance by 12 o’clock shows a collateral with the typical Ajax-jersey.
EBEL has powerfully expressed its deep and permanent commitment to football by developing a proprietary action specifically designed for this amusement, since it reserves telling trail of football mate time. This exclusive chronograph movement was adult by EBEL watchmakers and is convened and tested in-house in its La Chaux-de-Fonds workshops. Designed to measure match half times and code-named “245” standing for 2 times 45 minutes, it even indicates more time where required. The oversized 45?minute counter at 12 o’clock on the watch dials serves to peruse off elapsed time, when the disk at 6 o’clock indicates the hours in phases of 45 minutes. Doubtless the most uncommon feature of all is the signature football-shaped oscillating heaviness, personalized with the union logo of AFC Ajax and numbered according to the limited edition.
EBEL has thus established the final football watch in terms of both technique and devise, a timepiece that is jump to plea to the relative clubs’ countless football fans the globe over as well as to mechanical watch enthusiasts – and presumably doubly so to those who happen to be both!
Since 2007 Arsenal F.C. belongs to the “Ebel-Football-Equip” – in 2008 the emulating elite-clubs joined: AFC Ajax, FC Bayern Munich, Rangers F.C., Olympique Lyonais; and Real Madrid C.F.